- Art Direction
- Branding
- Creative Direction
- Design
For years, JBL and Martin Garrix have shared a love for music that doesn’t just play, it moves people, uniting them in a rhythm that turns fleeting moments into unforgettable experiences. From festival main-stages to intimate afterparties, their collaboration has been about more than just sound; it’s been about connection.
But something was missing: Fans across social media weren’t just listening; they were asking. “When do we get a product collab?” They wanted something they could hold, something they could take anywhere, a piece of that experience they could own. That’s when JBL and Martin knew: it was time to bring the sound to life.
Designing the custom Flip6
The JBL Flip 6 was the perfect match, portable, powerful, built for the moment. But this version had to be different. It needed to feel as electrifying as a bass drop, as immersive as a festival crowd.
Every detail was crafted with that energy in mind:
- A bold 3D +/x logo, Martin’s signature, now textured in a way you can see and feel, like the vibration of bass through your chest.
- A sleek, monochrome base, a tribute to Martin’s signature aesthetic, contrasted with JBL’s legendary orange pop.
- A design that breathes with the music, lighting and textures that shift with the moment, turning a speaker into a signature experience.
It wasn’t just about branding. It was about capturing the feeling of music in motion.
Flip the Moment, From the first sketch to the final product, the goal was clear: every time a fan picks up this speaker, they should feel the energy of a live show.
As soon as the beat hits, everything else fades away. The crowd roars. The lights flash. The moment flips.
Now, that feeling is in your hands.
The JBL x Martin Garrix Flip 6 isn’t just a speaker, it’s a reminder of every song, every drop, every unforgettable night. And for those who have been there through it all, it’s a way to keep the music going.
the moment is yours. Flip it.
