- Product design
- Branding
- Art Direction
- Design
Created in the context of the 2026 World Cup, JBL’s Own Your Sound campaign brought football, music and self-expression together through the personalities and creative worlds of its athlete ambassadors.
The product customisation work carried that idea into a collection of country-specific designs. Headphones formed the main focus, alongside selected JBL Xtreme, Flip and Charge portable speakers.
The headphones presented a layered creative challenge: a defined area for customisation, distinct country identities to express, and JBL’s brand guidelines to uphold.
Within that space, composition, scale and placement became central to the design. Each graphic treatment needed to establish a distinctive presence while working with the shape and proportions of the headphones. At the same time, it had to express national character and preserve a recognisable JBL identity.
These demands did not always align. Finding the balance meant carefully judging how much expression the surface could carry, where restraint was needed, and how the artwork would read as part of the complete product.
The ambition was to create something exclusive, authentic and premium. Each treatment needed to bring character without overwhelming the product, giving the country identity a clear presence within the visual discipline of the brand.
One collection, multiple expressions
Each country edition needed its own identity and a considered place within the wider collection. The balance between national character and JBL’s design language connected the work across the range.
Extending the customisation to portable speakers introduced different proportions and surfaces. Each treatment had to respond to the object carrying it while maintaining the same attention to clarity, restraint and finish.
The campaign, in physical form
Across headphones and portable speakers, the collection gave Own Your Sound a tangible expression, bringing national identity into familiar JBL products.
The defining creative task was to reconcile expression with consistency: making each edition feel distinctive and exclusive while remaining unmistakably JBL.
